After dedicating substantial time to learning foundational marketing concepts, particularly market segmentation and evaluating potential target markets and their respective buyer behavior, students in Sports and Entertainment were ready for a challenge...
Create a brand new Major League Baseball franchise.
The entire project required the successful implementation of technology resources. Initially, students had to establish benchmarks that described the average MLB city and its inhabitants. Students composed a multiple page report on these findings and evaluated a United States city to determine whether or not it was a natural fit for an expansion franchise. Students collaborated by storing all meaningful links to a todaysmeet back-channel for everyone to access.
Students studied their chosen community and completed market segmentation to determine if the target market represented a meaningful market and could successfully compete with current MLB markets. Through this research, students gauged the heritage and culture of the community and creating branding for the franchise by establishing a team name, logo, color scheme, and uniform. The uniform design was completed using the Riddell.com custom uniform design program. Once designed students utilized the screenshot feature of MS Word to place the uniform into a presentation software program, Prezi.
The final tech. piece stemmed from Google Maps. Students identified prime real estate in, or around, the metropolitan area. Satellite images of this location were captured and placed within their presentation.
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